Comparing Google’s Website Optimizer and Omniture’s Test&Target
May 5, 2009, 06:22
Filed under: Product Comparisons
Filed under: Product Comparisons
For those of you doubting between Google’s free Website Optimizer and Omniture’s Test and Target solution, here’s a table highlighting some of the differences between the two. Basically:
- if you only want simple A/B testing then use GWO;
- if you want to do MVT and have a high traffic volume website, consider GWO as well
- if you want MVG on a low traffic volume site, T&T is your only option
- if you want to run segmented tests, target content, segment reporting that is easily implemented and managed, go for T&T
| Google Website Optimizer | Omniture Test & Target | |
| Targeting to only % of visitors | O | |
| Targeting specific segments (browsers, returning visitors) | O | |
| Reusing tags | O | |
| On-the-page tests | O | |
| Whole page tests | O | O |
| Multipage tests (different steps in linked campaigns) | O | |
| Linking external test campaigns (ie emails) with internal ones | O | |
| Ajax or Flash support | O | |
| Easy QA environment | O | |
| Report segmentation | O | |
| Taguchi | O | |
| Conversion rate measurement | O | O |
| Revenu-based success metrics | O | |
| Onsite preview | O | O |
| Merchandising offers (..who bought, also bought) | (separate as Omniture Recommendations) | |
| Week vs Weekend tests and comparisons | O | |
| Data confidentiality | O | |
| Consultancy available? | O | O |
| Vendor consultancy available? | O | |
| SLA | O | |
| Integration with Omniture | O |
Integration with SiteCatalyst will additionally allow you to:
- reuse SC events as conversion events for your test
- reuse SC eVars for segmentation and targeting
- breakdown test results by eVars
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