Filed under: Uncategorized | Tags: bounce rate, entry rate, exit rate, single access visit, weighed bounce rate
Every visit starts with an entry page and ends with an exit page. I’m sure you knew that!
But do you know how well your entry pages are performing in luring visitors deeper into the site? A good metric for this is “Bounce Rate” (“Page Stickiness” is a related metric):
- Bounce Rate = [Single Access Visits to this Page]/[Entries for this Page]
- Page Stickiness = 1 – [Bounce Rate]
As with all page metrics, it’s wise to introduce a weighed variant of the metric. This allows you to focus on the pages with a bad value for the KPI and a high volume: obviously these pages are costing you the most visitors in absolute numbers. “Weighed Bounce Rate” then becomes:
Weighed Bounce Rate = [Bounce Rate] x [Entries for this Page]/[Total Entries] = [Single Access Visits to this Page]/[Entries for this Page] x [Entries for this Page]/[Total Entries] and thus
Weighed Bounce Rate = [Single Access Visits to this Page] / [Total Entries]
You can apply the same logic for exit pages. But beware that single access pages are by definition also exit pages, so you might want to exclude them from your analysis to get real exit pages.
